iTunes is Dead: How to be a click-whore — TheStreet

http://www.thestreet.com/story/12203675/1/itunes-is-dead-the-record-industrys-next-steps.html

Rocco Pendola must be hurting for relevance, because he even says:

“Despite the overall drop in digital sales, Apple’s (AAPL_) iTunes Store market share increased to 40.6% of domestic album sales in 2013. That said, this article’s headline stands because, make no mistake, as I observed throughout 2013 (see, e.g., this article from August), Apple wins no matter what happens. The record industry cannot hang its hat on the still-breathing iTunes Store. That’s a ticket to certain death. Put another way, iTunes will not be the sole long-term survivor, as digital sales go the way of the compact disc. That’s why Timothy D. Cook hedged his bets with streaming service iTunes Radio.”

Now, I don’t know Rocco’s previous articles, so it would be unfair (and outright libel) to label him as manipulating, but when you use ITUNES IS DEAD in your headline in the same way Family Guy uses Wacky Waving Inflatable Arm Flailing Tube Man (http://www.youtube.com/watch?v=6GznhT__PXs), it just screams douchebag maneuver.  All I see here is another analyst’s opinion, and analysts have less credibility and accuracy than weather predictors.

And, well, when you need hit-whore articles to drive traffic to your page to show your managers you’re still relevant, just throw an “Apple is th3 d00med in 2014” line in your headline and watch what happens.  Sorry, Rocco.  You’re being called out on this one, not necessarily for accuracy, since everything is a prediction, but for using a douchebag maneuver.

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